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Jumpstart
Jumpstart is a service designed specifically for alumni of "The Marketing Academy". We assist the dealer with thier 30, 60 and 90 day action plans by performing a variety of necessary tasks. We support everything from the most basic of services through full dealer analysis.
The Marketing Academy
Program Details

Each plan is geared toward one franchise. Multi-franchised dealerships should contact The Dealer Resource for group discount information. Contact us for pricing.

 


Bronze – Market Analysis

Customized market analysis report which will fulfill the mirror (market potential), model and market requirement of the “ Marketing Academy” process cycle.

  • Dealerships PMA by Make/Model/New/Used
  • Ad expense trending
  • Current Market Penetration

Maps

  • Primary/Secondary/Tertiary Markets by Year/Make/Model
    • Includes competitive dealerships locations
    • Demographic Data
  • Market Sales vs. Dealer Sales
  • Market share overall vs. Dealer market share

Graphs

  • Market Share vs. Model Sales (by model and overall)
  • Market Share by Model vs. Overall Market Share

TMA Spreadsheets Completed (requires minimum dealer input)

Spreadsheets Supplied

  • Dealership Potential / Goals
  • Inventory Timeline and Defined Market
  • Understanding Opportunities
  • Targeting Your Customers (Dealer must define message)
  • Demographic Tier Group Market Share Analysis (overall market share vs. tier group market share)

Summary Analysis

  • Interpretation of supplied data
  • Recommendations where appropriate

 

Silver – Bronze plus onsite visit

Interviews

  • Internal
    • Managers (Brand awareness, evangelists)
    • General Employee’s (brand awareness, communication)

Website

  • Address
  • Developer
  • Costs

Media

  • Samples of last 3 months of creative
  • Invoices for last 12 months
  • Media Cost Analysis by Model (TMA worksheets)

Manufacture Data

  • Ad expense in market
  • Co-op
  • Ad covenant book
  • MFG assigned PMA

Deliverable

Complete market report from bronze level plus media analysis, recommendations for internal and external communication and review of current first impressions.

Graphs

  • Market Share vs. Media
  • Market Share by Model vs. Media
  • Model Sales vs. Media
  • Primary/Secondary Markets by Media
  • Demographic Tier Market Share by Media
  • Monthly Ad Budget vs. Media

 

Media Analysis

  • Cost analysis for:
    • Newspaper
    • Direct Mail
    • Radio
    • Outdoor
    • Cable
    • Broadcast TV
  • Affidavit Tracking
    • By media type (Radio, Cable, Broadcast)

     

Gold- Silver plus mystery shopping, CRM analysis

  • Phone Mystery Shopper
  • Onsite Mystery Shopper
  • Competitive Mystery Shopper (must have completed above data prior to determining competition)

CRM

  • Advertising reports
  • Profile reports
  • Follow-up settings
    • Sample of all letters or scripts

Autoadmax

  • Survey data entry

Deliverable

Full analysis from Silver level plus data entry for autoadmax surveys, review of CRM processes and recommendations, full local shopping analysis to determine strengths and weaknesses.

 

 

Platinum – Gold plus on street interviews, monthly monitoring of expenses for 6 months

On Street Interviews

  • Edited 100 Street Interviews (Video)
  • Summary report of findings

Marketing expense report and trending

  • Find the hidden expenses in your advertising
  • Eliminate the waste

Deliverable

Gold level plus on-street interviews and expense monitoring.

Media Master
AutoAdMax
A Supplement to AutoAdMax
The Dealer Resource provides a detailed, customized solution that fits your advertising analysis needs.
• Weekly/Monthly Reporting
• Data input
• Media Recommendations/Buying
• Agency Services
• Custom Solutions

 

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